Mount Shasta Ski Park

Solomon Demo This Saturday and Sunday

bigjim — Thu, 26 Jan 2012 23:43:31 +0000

1-2-3 LEARN TO SKI OR BOARD 3 DAY PACKAGE

admin — Mon, 05 Dec 2011 02:28:40 +0000

For newcomers who want a full experience and a free season pass!! Call the learning center 530-926-8655 ext 8619

BIG AIR CONTEST SATURDAY FEB 25TH, 11am Base Area, DJ on Deck, Jimmy Limo in Sliders at Noon, Soda Creek In Sliders at 4pm

admin — Fri, 18 Nov 2011 02:29:54 +0000

“Check out our great sale in the retail shop when you’re on the mountain” Sale on Gloves, Helmets, Jackets, Accessories and Much Much More!!!

beyond the boundaries

admin — Fri, 18 Nov 2011 02:29:10 +0000

Beyond the Boundaries is a backcountry ski and snowboard program specializing in off piste backcountry ski touring and avalanche training and awareness. Book now and let us help you experience the beauty and satisfaction that backcountry skiing has to offer MORE>>

Mt. Shasta Ski Park Earns National Marketing Award

admin — Thu, 02 Jun 2011 15:16:35 +0000

Northern California’s Mt. Shasta Ski Park in Shasta, Calif., took the prize for Best Learn to Ski and Snowboard Month in its category. Shasta, which celebrated its 25th anniversary during the 2010/11 season, is located about 60 miles south of the Oregon border and has a strong customer base in both states.

Affordable packages with free add-ons and discounts for future visits served as the foundation for Shasta’s Learn to Ski and Snowboard campaign in January. The Two for One Guaranteed to Learn package, normally offered at $70 per person, was available for $35 per person throughout the month. For that amount guests received two beginner lessons, rental equipment, and a surface lift ticket. Designed to help beginners progress to chairlift-accessed runs in the afternoon lesson, the package guaranteed that participants would either learn to ski or ride, or they received the same package for free the next day

Once participants completed the lesson package they received a $10 discount card toward the Marmot Level 3 package – a lesson, rental equipment, and a lift ticket for $70 – strong incentive for guests to come back and “get hooked,” says Jim Mullins, marketing director at Mt. Shasta.

The area also offered a 1-2-3 Learn to Slide package for first-time skiers and snowboarders, who only had to complete three full days of lesson packages by February 28 to receive a free spring season pass.

Using television, radio, and print advertisements as well as website updates, Mt. Shasta spread the word about Learn to Ski and Snowboard Month throughout the region – and the programs received a very strong response. Due in no small part to the areas various packages and specials, overall lesson numbers increased 79 percent over January 2010. Guarantee to Learn participation increased 120 percent, Marmot Level 3 increased by 218 percent, and the 1-2-3 enrollment increased by 60 percent in that same timeframe.

This is Mt. Shasta’s first marketing award.

Mt. Shasta’s “Guaranteed to Learn” program had excellent supporting I elements in radio, television, and print that created a seamless and effective consumer call to action:’ – Andy Hawk

Mt. Shasta timberland change sought; Roseburg requests rezoning for homebuilding, but trade preferred

admin — Thu, 02 Jun 2011 15:15:14 +0000

An Oregon-based timber company’s request to allow development on a 771-acre plot high on a slope leading to Mt. Shasta is just a backup plan.

Plan A is to trade the land with the U.S. Forest Service for more than a square mile of woods east of Mt. Shasta Ski Park, allowing for logging and the potential expansion of the ski park, said Arne Hultgren, California land manager for Roseburg Resources.

More at Redding.com